In this post we’ll be examining one of the selected blogs based on some of the core principals of strong blogging. The two blogs that were chosen and analyzed are BackpackingMan and 1924 — with this entry’s focus and main analysis on 1924.
Free image source — Pixabay
One of my personal favourites is 1924 — a design studio with a blogging habit and a penchant for anything and everything to do with the early 1900’s. Between their blog and photo blog (an Instagram account which has just recently been taken down — here’s a fan page hosting some of the old images to give you an idea: 1924), the small 1924 team pulls together some amazing stories of adventure, accompanied by striking photography from along the way.
The 1924’s blog type most closely resembles the “Homer” style of publication. Although their posts often fall just short of the 2500+ word count, their still-lengthy, storied pieces manage to mimic this style in a polite, more condensed way that doesn’t fail to include any rich detail.
Layout & Header
The home page of the 1924’s blog is very clean. We’re greeted by an extremely minimal, black and off-white page with some basic links and icons. Navigation is easy, with the four clickable links displayed in plain sight (no confusing rabbit holes to fall down here). The authors intent is clearly to allow visitors to navigate and adventure over the page on their own — there is no strong focal point trying to command the readers attention. The blog is still attractive despite this, while its simplicity entices the reader to dig a little deeper.
Content of Posts
The posts do have a consistent theme — old time adventure. The author writes in an enjoyable style that strives to stir up one’s inner wanderlust. If ever the words have strayed from the path, the accompanying photos are more than enough to pull you back in. The stories are very well written. They are evocative and rich with colourful descriptions of the adventurers personal experiences. There are certainly a few buzzwords (intentional or otherwise) that would more than likely help improve search awareness of the blog, but the author definitely doesn’t seem motivated by click-throughs, rather he produces excellent content that draws in naturally the crowd it wants.
Categories & Tags
The 1924 blog page doesn’t really categorize their posts as anything more specific than “adventure”. Though the entries do differ in content, the overall theme of “blazing new trails” and “heading out into the unknown” persists across all of them. The organization of their content, especially on their Instagram page, is very scrollable and easily digestible. This makes thumbing casually along, while reading posts and looking at pictures, extremely easy. Some reoccurring hashtags that the IG page uses include — #1924, #adventure, #bravewild, #oldendays, #freeyourself.
Call to Action
Most of the 1924’s posts end with a small call to action. The deep stories always seem to aim to stir the readers spirit of adventure, and tend to finish with a soft suggestion for one to “go out and start their own journey”. There is no static sentence that comes copy and pasted from preceding post, only ever a subtle nudge — something I usually find to be more than effective/persuasive.
As far as the objectives of the author are concerned, it seems as if he/they are relatively private people who are more concerned with leaving behind a beautiful legacy than amassing followers. They likely just want to share their experiences with anyone willing to listen.
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